Nitori Co., Ltd.

Communication between countries

For Nitori Co., Ltd., accurate information and data sharing are necessary for smooth delivery of products from Shanghai to Tokyo. However, the staff in Tokyo had problems with communicating smoothly with staff in Shanghai due to issues such as language barrier, and they had to visit Shanghai often for final confirmation. The company wanted to improve communication productivity and reduce travel costs and time.

Interaction via RICOH IWB

New product photoshoots were often stressful and much time was required to make final confirmation as it was difficult to accurately communicate requirements by telephone or email.

With RICOH Interactive White Board set up at both Tokyo and Shanghai, photos shot at the studio in Shanghai can be checked at the Tokyo office in real time. And since the staff in Tokyo can give requests by annotation, the photo shooting staff can understand these faster and more accurately. In this way, the company has succeeded not only in reducing creation time drastically, but also in improving photoshoot quality.

Since RICOH IWB can share screen images in high resolution and instructions can be written on those, we can manage photoshoots even from remote locations.